Shades Of Things To Come.

First We Plan. Then We Create.

Strategy. It is the foundation of everything we do - from advertising and store décor, to customer loyalty and online marketing.

But before we even contemplate moving forward with any of the Attraction, Engagement or Retention concepts, we first create a branding strategy (also known as the strategic brand-building plan). Customized to the unique attributes of your business and the market place landscape of your specific retail category, the strategic brand-building plan will serve as the blueprint for all future marketing initiatives.

In fact, we are so committed to strategic planning that we include it as part of the process in every one of our clients' projects. Although our creative abilities are one of our core attributes, it's our dedication to the strategic planning discipline that enables us develop breakthrough creative ideas that are able to connect with consumers - at an emotional level.

As you will see from the diagram below, 'strategy' is at the centre of the ConsumAER Concept© process.

We Are ConsumAER Focused.

Using the Brandspank ConsumAER Concept© process, we are able to identify the area(s) of our clients' business that represents the greatest opportunity for growth -- whether it be the Attraction, Engagement or Retention of your customers.

Once the 'Opportunity Area' has been identified, we are able to develop targeted, situation-specific marketing solutions. This includes developing a strategy, then selecting only the specific marketing tools required to achieve the marketing objectives.

Our diagnostic ConsumAER Concept© process is similar to a doctor asking "where does it hurt", then prescribing the specific medication required to remedy the 'pain'.
Take the ConsumAER Quotient test.

Customer Attraction, Engagement & Retention.

Customer Attraction, Engagement & Retention, has long been part of the traditional retail cycle. Although it may not be deemed as a breakthrough idea, the real innovation is in how Brandspank approaches each of the elements. By addressing customer Attraction, Engagement & Retention, each, as a separate, albeit interconnected unit, we are able to focus on the part of your retail business that will provide you with the swiftest and highest ROI.

Once we have addressed the initial 'Area Of Opportunity', we then identify the next priority area and create concepts and programs specific to that part of your operation. This methodical, single-minded approach will be repeated until each of the elements -- customer Attraction, Engagement & Retention -- have been addressed.