Business owner or primary decision maker for an independent retail chain

You've successfully expanded your business from a single retail location into a multi-unit organization. You are passionate about what you do, and you're quite good at it. But as the business grew, so did the demands on your time. In fact, you're no longer able to focus on what you do best or, for that matter, what provides you with the greatest level of satisfaction.

Lately, you've found yourself dividing more and more of your time working on the various tasks within your business. And although you are more than capable of doing each of these jobs, you have recently come to accept that this is not the most efficient or effective use of your time.

You are now at the stage where you are willing to delegate some of your responsibilities -- to external experts in their particular area. Specifically, you are in search of a like-minded marketing partner. You realize that many marketing & brand-building firms are able to offer the services you require, but only a very few really 'get it'. And, fewer yet, are willing to immerse themselves in your business. You also understand the benefits of dealing with a (retail marketing) specialist -- especially one that shares some common values.

You, like us, believe that building a relationship is equally important as building a brand.

Senior manager in charge of corporate marketing and brand development for a regional or national franchisor

You are an integral part of a successful franchising company. As head of marketing, you are committed to evolving and improving the brand by 'raising the bar' with every subsequent campaign and program. But, lately you've noticed that some of the creative executions and the final productions that are being developed no longer seem to be able to keep-up with your original vision, or your expectations.

Though you have a very capable in-house marketing team, you understand that they may not always be able to provide the innovative expertise or objective insight you require. As a result, you're on the lookout for an external partner that can become a natural extension to your marketing department -- to complement your in-house team.

Specifically, you're seeking a like-minded marketing partner who has the ability to deliver the 'big idea' but also understands the nuances and unique requirements of a franchised organization. Like us, you know that the marketing strategy must address the needs of various stakeholders -- including ownership, management and franchisees.

In addition to having a significant impact on the success of the organization, you are fully aware that the right marketing partner has the added benefit of making you look good - as the head of marketing.

You, like us, believe that building a relationship is equally important as building a brand.