Capilano Mall Gets Spanked.

Brandspank Announces New Headquarters at Tinseltown Mall Retail marketing agency chooses to live what they preach May 31, 2011, Vancouver, BC. Brandspank, a retailer marketing agency, further reinforces its innate understanding of the retail world by moving its headquarters to the Tinseltown mall – and becoming a retailer in its own right. According to Brandspank's founder and senior brand strategist, Andrew Sharpe, “We wanted to duplicate an experience and environment as close to our retail clients as possible.” But Brandspank’s new mall location will be more than just a workspace. The new environment will incorporate a retail store at the front of their shop -- in place of the traditional and more typical reception or waiting area. “The store will be like a ‘test kitchen’ where our team can put our various retail marketing concepts into practice,” explained Sharpe. In doing so, Brandspank not only talks the talk, they walk the walk. Instead of simply telling a client what they can do, they can show the client what they can do. Brandspank will now be able to demonstrate for clients how they would approach in-store merchandising and customer engagement. However, the Brandspank ‘boutique’ will be more than just a showroom; it will be a legitimate sales floor that sells merchandise. Brandspank's store inventory will consist of gift cards from the company’s retail client roster. A Case for Change Ever since the recession in late 2008, consumers’ expectations have shifted immensely. Gone are the days when a retailer could simply put out an offer and the consumer would buy. These days customers are becoming more demanding; they're seeking lower prices and higher levels of customer service and experience. To answer consumer demands, businesses have begun to make adjustments. Many retailers have forged new ways of conducting business – in an attempt to respond to the evolving demands of the consumer. Some retailers have answered the call by being more imaginative -- from the ways they bundle products and structure pricing, to the way they conduct customer service, and even consider store layout and location. But this re-thinking of the ‘old way’ business has been handled is not restricted to retailers. An example of this is how Brandspank – a retailer marketing agency – has decided to look at a traditional location in an untraditional way. The Brandspank team is excited to be moving into a shopping mall. They will be converting two adjoining units to create a single workspace – in the heart of the place that their clients normally reside. ABOUT BRANDSPANK Brandspank is a marketing agency specializing in the retail sector. Staying true to our retailer-focused niche, we work with independently owned retail chains as well as regional and national franchisors alike. By segmenting our client’s business into three areas -- ’Customer Attraction’, Customer Engagement’or ‘Customer Retention’ – we are able to focus on the one area that represents the greatest area for improvement – thus making form a more effective and efficient use of the marketing budget. This simple but effective process is called the ConsumAER Concept; it’s what we use to help attract, engage and retain more customers for our retail clients.