Online Test Shows Retailers Where To Focus Their Marketing Efforts

from Brandspank - Feb 2nd, 2010

Take The ConsumAER Quotient Test

Retailers across North America have a new business building tool at their disposal. It's a FREE online program called the ConsumAER Quotient and it helps retail owners and [senior management] to identify the area of their business that represents the greatest opportunity to increase sales.

Though extremely insightful, the actual ConsumAER Quotient process is relatively simple and easy to use. In less than 15 minutes, a user will be able to complete a series of multiple-choice questions, have their responses analyzed, and be provided with a written assessment outlining their business's "Area(s) of Opportunity". The Area of Opportunity is the one part of a retailer's business, above all others, that could provide the biggest return on investment - should the majority of the marketing and brand building efforts be focused its way.

By having access to the ConsumAER Quotient's diagnostic assessment, retailers will be able to make more informed decisions when it comes to allocating and deploying their marketing resources. As a result, they can choose to focus any marketing and brand development efforts on their specific "area(s) of opportunity" — rather than attempting to address ALL aspects of their business at the same time, with the same strategies and tactics. By not resorting to the traditional "one size fits all" approach, retailers will most certainly end-up being more efficient AND effective at attracting, engaging and/or retaining customers.

In addition to being a no-charge online service, the ConsumAER Quotient also does NOT require users to provide any personal information - which means the self-test can be conducted in complete anonymity. According to the developers, the idea is not to make money or create a database from the program; it was actually conceived to be a public-domain application that is accessible to any retailer - in order help them with their own business development and planning process.

The newly launched ConsumAER Quotient program was developed by Vancouver-based Brandspank - a marketing firm specializing in the retail sector. According to Andrew Sharpe, Senior Partner at Brandspank, "The majority of the clients that we've dealt with over the years were initially unable to confirm the part of their business that provided them with their best ROI opportunity. And we thought that there were many other retailers out there in the same position. So, as retail marketing innovators, we wanted to combine a demonstration of our expertise with a desire to help any retail operators out there by empowering them with the ability to pinpoint the opportunity area within their own businesses." With the launch of the new ConsumAER Quotient program, it appears that Sharpe's team has achieved their goal - much to the benefit of (retailer-based) business owners everywhere.

Those interested in taking the test and finding their retail business's "Area of Opportunity" can go to The ConsumAER Quotient