Target takes on warehouse clubs

from Retail Customer Experience - January 5th, 2010

Over the weekend, Target stores launched a new seven-week marketing blitz called "The Great Save," which aims to position Target as a sort of hybrid of its traditional value-oriented sell and the buy-in-bulk experience of warehouse stores.

According to the Minneapolis Star Tribune, bulk packages of bottled water and pallets full of paper towels are replacing the holiday displays of just a few days ago.

"The idea is to create the fun, convenience and treasure-hunt feeling of a warehouse environment within your local Target store - without the membership fees," spokesman Joshua Thomas told the paper.

Consider that a direct dig at competitor Walmart, operator of Sam's Club and heated rival of Target in the recent "value wars."