Men Boost Motorola Over Apple In Brand Loyalty

from Brand Channel - Stephanie Startz, November 25th, 2009

Motorola knows what boys like, Motorola knows what guys want. Motorola's milkshake brings all the boys to the yard. And they're like, "You're better than Apple. Yeah, you're better than Apple."

Thanks to the release of the Droid smartphone, Motorola has surged past Apple in brand loyalty polling among men ages 18-34.

Recently released tracking data from YouGov's BrandIndex shows Apple dropping from a high of 48.1 to 22 in the month of November. Motorola, during the same timeframe, has remained relatively stable with a BrandIndex score fluctuating between 32.3 and 29.3. Blackberry continues to sink with a score below 10.

YouGov's BrandIndex scale ranges from negative -100 to positive 100, and are drawn from interviews conducted daily with 5,000 people in the US, with a margin of error of +/- 2 percent.

The Droid has also been a boon to Verizon's brand perception, skyrocketing past AT&T earlier this month in a similar YouGov BrandIndex.

Verizon's hyper-masculine ads in support of the Droid have obviously engendered support amongst men to the brands. The ads robots, boxers and Mad Max-style industrial wasteland contribute to Motorola's and Verizon's triumph in the branding thunderdome.