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DIY MARKETING TOOLS

ConsumAER Quotient

Use our ConsumAER Quotient Generator to maximize your marketing ROI.

Our ConsumAER Quotient program was developed specifically to assist retailers to improve the effectiveness and efficiency of their marketing efforts. You can use this diagnostic tool to help identify your Area Of Opportunity – the part of your retail business that represents the greatest opportunity to increase sales.

In less than 5 minutes, you can complete the following multiple-choice questionnaire, have your responses analyzed AND be provided with a printed assessment – outlining which part of your retail business is doing well and which needs more of your attention. With this information, you will be in a position to make a more informed decision(s) when it comes to the allocation and deployment of your marketing resources. As a result you can expect a bigger bang for your marketing buck.

1. Does your signage adequately reflect your intended image and/or the quality of your service & product?
Yes
No
2. Is your signage visible to your core (potential) customer -- whether it is walk by or drive by?
Yes
No
3. Do you utilize your windows for marketing and merchandising (ie: with posters, displays, etc)?
Yes
No
Not applicable
4. How would you rate your advertising against your direct competition?
Not applicable
Not as good as the competition
About the same as the competition
Better than the competition
5. When you advertise, is there a direct increase in your customer traffic and/or sales?
Yes
No
6. How satisfied are you with the effectiveness of your current sales promotion program?
Not satisfied
Fairly satisfied
Highly satisfied
7. Do consumers look forward to your promotions -- year after year or season after season; is there a heightened anticipation for them?
Yes
No
8. Have you ever received any media attention (ie: TV Coverage or an article in the paper) -- apart from paid advertising?
Yes
No
9. How effective is your P.O.P. and in-store signage at supporting your intended brand image?
Not applicapable
Not effective
Somewhat effective
Quite effective
10. How unique is your in-store experience – compared to your direct competition?
Less unique than the competition
About the same as the competition
More unique than the competition
11. How effective and consistent is your staff at supporting & reinforcing your brand image?
Not effective
Somewhat effective
Quite Effective
12. Is your interior design & layout easy to navigate?
Yes
No
13. How often do people provide positive feedback about the in-store experience you provide?
Never
From time-to-time
Quite often
14. Does your point of purchase signage provide product knowledge information?
Yes
No
15. Is the in-store experience you provide consistent with your advertising message or your brands image/ reputation?
Yes
No
16. Are your in-store displays consistently neat and orderly?
Yes
No
17. How satisfied are you with your amount of return business?
Not satisfied
It's okay
Pleased, but could be better
Quite satisfied
18. Do you collect information from your customer – to create data base or mailing list?
Yes
No
19. Do you have a simple method for your customers to provide feedback?
Yes
No
20. How soon after a transaction do you follow-up with a customer?
Never
More than 2 weeks
Within the first 2 weeks
Within 1-2 days
21. Do you currently use newsletters, emails or mailers?
Yes
No
22. Do you provide an incentive (at the time of purchase) to encourage repeat business (ie: bag stuffer or bounce-back?)
Yes
No
23. How flexible is your return policy?
Don't allow returns
We allow returns for credit only
We allow returns for cash back

According to the information you have provided, your business’s CQ (ConsumAER Quotient) is:

..

How the ConsumAER Quotient works

Each of the three CQ digits represents a different area of your business. The breakout is as follows:

  • 1st digit = Consumer Attraction (efforts that bring consumers through your doors)
  • 2nd digit = Consumer Engagement (efforts that contribute to a stellar shopping experience)
  • 3rd digit = Consumer Retention (efforts that encourage repeat business and or referral)

The higher the number, the higher your rating in that particular area. The maximum rating in any (of the three) categories is 9 and the minimum rating is 0.

How to figure-out your Area Of Opportunity

The Area Of Opportunity is the part of your business that – when focused upon – will give you the best return on your marketing investment. It can either be your Customer Attraction, Customer Engagement or Customer Retention.

To determine which part of your retail business represents your Area Of Opportunity, simply look for the lowest of the three digits that make-up your CQ. If, for example, your first CQ digit was a 7, the second a 2, and the third a 6, then your Area Of Opportunity would be Customer Engagement.

In the case of two identical low scores, your Area Of Opportunity is the one that you are currently allocating the least amount of your marketing efforts and budget. If your CQ has three extremely low scores, we recommend that you revisit and/or rethink your current marketing strategies…or even your business plan.

Your ConsumAER Quotient Overview

Feel Free To Contact Us Directly At 604.608.0880 or helpinghand@brandspank.net

Fill in your details below and send your ConsumAER Quotient to Brandspank for analysis.

Business name
Your name
Email address
Phone number