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Use our Strategic Sentence Builder to Identify Your USP.

In our opinion, the Strategic Sentence is one of the most effective marketing tools you will come across. This simple, yet highly effective exercise will help you to understand what, specifically, differentiates your business from the competition.

DIY MARKETING TOOLS

Want To Create Your Own Strategic Sentence?

As part of our DIY Marketing Tools we have developed our Strategic Sentence Builder (SSB). All you have to do is fill-in the answers to the following five questions and the SSB will automatically generate your own Strategic Sentence.

1. Who are your primary customers?
2. What is the name of your Business?
3. What is your retail category?
(eg. shoe store or casual dining restaurant)
4. What is the main benefit you provide to your customers?
(Start your phrase with 'provides')
5. How do you support your promise or benefit?
(start your phrase with 'We')

Congratulations: Your Strategic Sentence is:

To , is the brand of that because .